How to find popular twitter search | Find Out Popular Twitter Hashtags

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Twitter hashtags help make disparate posts and conversations centered around the same topic easier to find and search.  Hashtags are formed by using the pound sign (#) in front of a word with no punctuation or spaces.  Using hashtags, users can find all the posts around a certain event, theme, mood or more. This also makes it a great tool for marketers to gather ideas and join in on wide-ranging conversations.

twitter search

Including trending and popular Twitter hashtags in your social media posts is a great way to boost your messages to reach people beyond just your own followers. When you use a popular hashtag in a post, you expose that message to everyone discussing that topic and looking at the messages relevant to that subject.

However, in order to take full advantage of the power of hashtags, you’ll need to know which ones will work best for your brand and your strategy.

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How Do Twitter Hashtags Work?
Whenever a user adds a hashtag to their post, it’s able to be indexed by Twitter and becomes searchable or discoverable by other users. Once someone clicks on that hashtag, they’ll be brought to a page that aggregates all of the posts with the same hashtags, in real-time.
Once a keyword picks up enough momentum, it becomes “trending.” But trending isn’t always a matter of becoming the most popular hashtag. Each user’s trending hashtags and topics are unique, based on their location, social connections and interests.

How to Use Hashtags
Using a hashtag on a social post is really as simple as adding the # sign before a single word or phrase, without spaces or punctuation. You can also include numbers in your hashtags as well. Typing out a hashtag is simple enough, but there are some subtle nuances you should learn to get the most out of them. 

Hashtags Basic

  • If you’re using hashtags for their intended purpose (categorization and discovery), don’t string too many words together with a single hashtag – this makes it less readable and harder to find.
  • On most networks, if you use a hashtag on a public account, anyone who does a search for that hashtag can find your post.
  • Don’t #spam #with #hashtags. Avoid over-tagging a single post or adding them to every word.
  • Use hashtags only on Tweets relevant to the topic. Trying to get attention by using a mismatch between the content of your Tweet and hashtag looks inauthentic and will cause most readers looking for real info on that topic to dismiss your post or even avoid your account.

Don’t underestimate the power of understanding how to use hashtags to join in on conversations, such as:

  • Events and conferences (#WorldCup)
  • Holidays or celebrations #WorldPizzaDay)
  • Popular culture topics (#GameofThrones)
  • Popular hashtags for days of the week (#TBT)
  • General interest topics (#blogging)

While jumping in on trending hashtags and conversations is recommended, be careful to tread lightly—especially when using a brand account to respond to a disaster. People have mixed feelings in terms of how a company should show their support for disaster victims. As a general rule, whatever you do, don’t use these types of conversations as a blatant sales opportunity.

For an added level of timeliness, look through daily trends and our Hashtag Holiday Calendar for conversations to jump on in real time.

Creating your own twitter hashtags

The tools above are all great for finding existing popular and trending hashtags, but what if you want to create a hashtag of your own?
Branded hashtags can bring your community together, differentiate you from the competition and add a little fun into your Twitter marketing strategy.

Not all branded hashtags are created equally though. Great hashtags are easy to remember, readable and unique. This is a hashtag that’s going to be associated with your brand, so you should put some thought into it. Here are some tips to make sure you get the most from your branded Twitter hashtag.

Attach Hashtags to a Campaign
Most branded hashtags will fall under one of two categories:

  • Always-on hashtags
  • Campaign specific hashtags

Always-on hashtags are ones like Nike’s #Justdoit or Under Armour’s #IWILL. They’re a part of your brands overall messaging and not specific to any singular campaign. You’ll often see these types of hashtags used when followers share user generated content for their favorite brands.

Made with only natural ingredients, Greek Yogurt Pouch makes a yummy and healthy lunch or snack treat! @Chobani

View image on Twitter

The second is campaign specific hashtags. These typically have a shorter lifespan and are used for a particular promotion. For instance, for National Alzheimer’s Awareness Month, the Alzheimer’s Association promoted the hashtag #EndAlzheimers.

"There's so much research going on, it makes me hopeful." @LifeInPiecesCBS star @betsy_brandt on the fight to .

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The advantage of these hashtags is that they can be tied back to a specific campaign. Whenever you’re running a contest, competition or campaign, create a branded hashtag to go along with it. Then you can use a tool like Sprout with hashtag tracking to get an in-depth look at your campaign’s performance.

Perform a Hashtag Search First
Before you settle on a hashtag, make sure you search Twitter for it. Specifically, you want to make sure nobody else is using the same hashtag and that it’s not tied to anything negative or outside your brand. If your desired hashtag was used several years ago, it’s probably safe to use it. But if a well-known brand is using it as a part of a current campaign, it’ll create a lot of confusion and make your legal team cringe.

Don’t Make the Hashtag Too Long
We’ve all done it before. Whether it’s typing out a text or Tweet, missing a character or misspelling a word happens all the time. The longer your Twitter hashtag is, the more likely it’ll be that someone will make a typo when trying to Tweet it.

You want your hashtag to be something that people can easily remember and spell. Some things to look out for are:

  • Using multiple words that end and start with the same letter (#gamingguys). These doubling up of letters looks confusing and makes it a little difficult to quickly write out.
  • Making it over three words long (#itsgamedaytoday). Your hashtags shouldn’t turn into complete sentences. Ideally, keep your hashtags to fewer than three words.
  • Using words that run into each other. The classic example of this mistake is is Susan Boyle’s album release party hashtag fail. When you’re stringing together multiple words in a single hashtag, double check for any hidden messages.

Avoid Using Too Many Hashtags in a Tweet
This tip goes for both branded and non-branded Twitter hashtags. Unlike Instagram where it’s pretty common to see 10+ hashtags in a single caption, Twitter is a little less welcoming to hashtag cramming.

How to Find Popular Twitter Hashtags

Leveraging trending hashtags for increased reach is a great idea, but what’s trending isn’t always what’s most relevant for your brand. However, it’s still a good idea to pepper your posts with hashtags to incrementally increase impressions. Try using hashtags that used to be popular. One example would be the NFL taking part in the “throwback Thursday” discussion.

Keep your number of hashtags in a Tweet to less than three. But one will usually be enough, particularly if it’s a branded hashtag that’s a part of a campaign.

Exactly 14 weeks until the NFL season...

Enjoy all 14 of @D_Hest23's career punt return TDs! 😱

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Still Not Understanding ?
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The Twitter Archiver and the Twitter Bots app fire each time a new tweet is found that match your search query. You can write simple search queries (like #Oscars) or more complex query (like obama min_retweets:10 filter:news) that uses one or more Twitter’s advanced search operators.

Twitter Search

How to Search Twitter Like a Pro
Here’s a complete list of Twitter search operators that can help you perform more accurate searches on Twitter:

from:BarackObama - All tweets sent by a particular Twitter user.
filter:verified cool OR amazing - Only show tweets from verified Twitter accounts (with the blue tick).

iPhone near:NY within:10mi - Tweets sent by users within the 10 mile radius of New York containing iPhone.

iPhone Reviews since:2020-01-01 until:2020-01-20 - Tweets sent in a particular time range (may not work with Twitter APIs).

gangnam style filter:replies - Only show tweets that are replies. You can use exclude:replies to remove @reply tweets from search results.

gangnam style filter:retweets - Only show tweets that are retweets. You can use exclude:retweets to remove RTs from search results.

to:BarackObama -filter:links - Tweets sent to @BarackObama but not containing any links.

elections list:TIME/time-staff - Search for tweets from users who belong to a particular Twitter list. min_faves:100 - Tweets containing YouTube videos that are favorited by at least 100 users.

earthquake min_retweets:10 - Tweets that have been retweeted at least 10 times.

#foodrecipe lang:en - Tweets sent in particular language (en = English).

YouTube good OR amazing OR awesome filter:links - Tweets containing YouTube videos that are described as awesome or amazing.

#Emmys filter:images - Show tweets for a particular hashtag but containing images.

Barack Obama filter:news - Show only tweets that mention a keyword and contain links to news websites.

from:john to:peter -RT - Tweets from user @John that @mention user @Peter but exclude Retweets.

family games filter:safe - Filter tweets containing adult or potentially sensitive content.

tornado filter:media - Show tornado tweets containing images or videos.

music concert filter:native_video - Show tweets that contain native video (uploaded inside tweet).

twitter search tricks
How to Find the Most Popular Tweets
The engagement filter inside Tweetdeck surfaces the best tweets and removes the noise from Twitter search results but the most surprising part is that Twitter has not made this filter available outside Tweetdeck. You don’t even have it inside the official Twitter app.

Well, here’s the trick. You can actually filter tweets by engagement level on the Twitter website or inside any Twitter app using an undocumented search operator that Twitter doesn’t want us to know about.

Go to the Twitter search box, type any search term and append the operator min_retweets:[number] or min_faves:[number] to filter your search results. For instance, here’s a sample search that will only show tweets pointing to the domain that has been favorited or retweeted at least 5 times.

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