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How Does YouTube Store And Analyze Such Huge Amount of Data?

How Does YouTube Store And Analyze Such Huge Amount of Data?

Do you love watching stand up comedy? Or maybe you like watching cute cat videos? Or even the latest Bollywood songs and trailers? Whatever your interests, I am sure you use YouTube to watch videos. And who knows? You might even have a popular channel on YouTube!!!
In either case, YouTube is an integral part of your life. And this is true for most people on Earth! This is easily proved by the fact that more than 400 hours of video content is uploaded on YouTube every minute, and approximately 1 billion hours of YouTube videos are watched every day. This makes YouTube the 2nd most popular social media platform in the world with 1.9 billion users (The 1st is Facebook!)


How Does YouTube Store And Analyze Such Huge Amount of Data?
How YouTube Store huge amount of Data?
This is an insane amount of data that is stored and managed on YouTube. So the natural question is “How do they do it?” How does YouTube store and retrieve their content? How do they know which video to recommend to you next? How do they know what you want to watch? The answer to these questions lies in the complicated database management systems for YouTube. So let’s try to understand that now!

What is the Basic YouTube Data Storage Mechanism?

YouTube is the goto platform for watching and sharing videos. So, it’s obvious that there is a large volume of video content that it has to manage daily. This is done by using MySQL and various database management systems at different places to keep YouTube up and running.
Most of the YouTube data is stored in the Google Modular Data Centers. A modular data center is portable and can be placed wherever the data storage capacity is required. Since YouTube was bought by Google in 2006, it stands to reason that the YouTube data is stored in the Google Modular Data Centers. There are mainly 5 or 6 Google data centers that YouTube uses along with its own content distribution network (CDN) to make sure data is constantly available to end-users.
The more popular videos are moved to CDN which replicates them into various places. This means that they can be accessed much faster by the user with fewer hops required. On the other hand, less popular videos are saved on the YouTube servers where they can be accessed on-demand. Also, there is no hard and fast rule that the videos are stored in the data center closest to the geographical region they came out of. For example: If you upload some videos on YouTube from India, your data may be stored in a data center in the UK. Youtube also makes use of cloud storage in addition to all these methods.
Originally MySQL was mostly used in the YouTube databases to store most of the data ranging from the videos to metadata like users, tags, and descriptions. The varbinary data type was used for the databases which allowed the storage of videos and images like thumbnails as well! However, a disadvantage of MySQL is that there is little scope for scalability, which is a very important factor in an ever-expanding company like YouTube. However, YouTube cannot let go of MySQL completely, so Vitess is used in conjugation with MySQL. Vitess is a database clustering system that combines many of the important features of MySQL with the scalability that is a trademark of a NoSQL database. Vitess helps in consolidating the YouTube queries into smaller batches that are much easier to handle and execute. It also creates backups and scales as much is required.

How is YouTube Data Analyzed for Advertisement?

The data collected by YouTube is also analyzed for personalized advertisement displays. Are you wondering how this is done? Well, this is where Google lends a hand! Google uses algorithms to collect all user information like browser and search history, geographical information, etc. Then these algorithms analyze the information to understand what kind of products or services the users might be interested in. Then companies pay for advertising their products on YouTube by using Adwords and Adsense which monitors the number of clicks on these advertisements. For example: Suppose that you are a football enthusiast who continuously watches games and player interviews on YouTube. So you will be mostly shown sports ads so that you might be interested in buying things!!! Using this algorithm, users get targeted ads according to their preferences and the advertisers can also ensure that their products reach those who might be interesting in buying them while YouTube earns money. So it’s a win-win situation.


YouTube is asking the U.S. Federal Trade Commission for further clarification and better guidance to help video creators understand how to comply with the FTC’s guidelines set forth as part of YouTube’s settlement with the regulator over its violations of children’s privacy laws. The FTC in September imposed a historic fine of $170 million for YouTube’s violations of COPPA (the U.S. Children’s Online Privacy Protection Act). It additionally required YouTube creators to now properly identify any child-directed content on the platform.
To comply with the ruling, YouTube created a system where creators could either label their entire channel as child-directed, or they could identify only certain videos as being directed at children, as needed. Videos that are considered child-directed content would then be prohibited from collecting personal data from viewers. This limited creators’ ability to leverage Google’s highly profitable behavioral advertising technology on videos kids were likely to watch.
As a result, YouTube creators have been in an uproar since the ruling, arguing that it’s too difficult to tell the difference between what’s child-directed content and what’s not. Several popular categories of YouTube videos — like gaming, toy reviews and family vlogging, for instance — fall under gray areas, where they’re watched by children and adults alike. But because the FTC’s ruling left creators held liable for any future violations, YouTube could only advise creators to consult a lawyer to help them work through the ruling’s impact on their own channels.
Today, YouTube says it’s asking the FTC to provide more clarity.
“Currently, the FTC’s guidance requires platforms must treat anyone watching primarily child-directed content as children under 13. This does not match what we see on YouTube, where adults watch favorite cartoons from their childhood or teachers look for content to share with their students,” noted YouTube in an announcement. “Creators of such videos have also conveyed the value of product features that wouldn’t be supported on their content. For example, creators have expressed the value of using comments to get helpful feedback from older viewers. This is why we support allowing platforms to treat adults as adults if there are measures in place to help confirm that the user is an adult viewing kids’ content,” the company said.
Specifically, YouTube wants the FTC to clarify what’s to be done when adults are watching kids’ content. It also wants to know what’s to be done about content that doesn’t intentionally target kids — like videos in the gaming, DIY and art space, for example — if those videos end up attracting a young audience. Are these also to be labeled “made for kids,” even though that’s not their intention?, YouTube asks.
The FTC had shared some guidance in November, which YouTube passed along to creators. But YouTube says it’s not enough as it doesn’t help creators to understand what’s to be done about this “mixed audience” content.
YouTube says it supports platforms treating adults who view primarily child-directed video content as adults, as long as there are measures in place to help confirm the user is an adult. It didn’t suggest what those measures would be, though possibly this could involve users logged in to an adult-owned Google account or perhaps an age-gate measure of some sort.
YouTube submitted its statements as a part of the FTC’s comment period on the agency’s review of the COPPA Rule, which has been extended until December 11, 2019. The FTC is giving commenters additional time to submit comments and an alternative mechanism to file them as the federal government’s Regulations.gov portal is temporarily inaccessible. Instead, commenters can submit their thoughts via email to the address secretary@ftc.gov, with the subject line “COPPA comment.” These must be submitted before 11:59 PM ET on December 11, the FTC says.
YouTube’s announcement, however, pointed commenters to the FTC’s website, which isn’t working right now.
“We strongly support COPPA’s goal of providing robust protections for kids and their privacy. We also believe COPPA would benefit from updates and clarifications that better reflect how kids and families use technology today, while still allowing access to a wide range of content that helps them learn, grow and explore. We continue to engage on this issue with the FTC and other lawmakers (we previously participated in the FTC’s public workshop) and are committed to continue [sic] doing so,” said YouTube.

Protecting kids & their privacy is important. Today, we submitted our Comment on COPPA to the FTC. We strongly support COPPA & believe it would benefit from updates & clarifications that better reflect how kids & families interact w/ tech today. More here: https://yt.be/help/R7bn 

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In our comment: 1. We ask for clearer guidelines so that creators big and small can comply with COPPA and continue producing quality kids and family content.
2. We support allowing platforms to treat adults viewing primarily child-directed content as adults with measures to help confirm the user is an adult.

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3. We believe there needs to be more guidance from the FTC on when content should be considered primarily child-directed, mixed audience or general audience.
If you’re also interested in submitting your own comment to the FTC, the deadline to do so is Dec 11: http://hgo.usa.gov/xpCSf  or via email with the subject line “COPPA comment” to secretary@ftc.gov.

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1 Comments

  1. A Bollywood filmmaker wins copyright case against Google, YouTube — but gets paid only $700 in damages

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